We get asked quite a bit why a company should outsource their email delivery to us and why they shouldn’t just do it in-house. As we all know, there are thousands of email marketing software packages out there, each with their own pro’s and con’s.
I thought it would be handy to post this blog entry to cover the main reasons for outsourcing email delivery and it will also serve as a future reference point. As an Internet consultancy, we have trialed dozens of email solutions and believe that ours is spot on!
So, what makes our system better than the rest?
Measuring the results of your campaign
Revium’s email marketing solution provides beautiful reporting facilities that allow you to find out who opened your emails, what they clicked on, who bounced and who unsubscribed. The reporting in Revium’s system is easy to understand, automatically updated and simple to share with other people.
Message Deliverability
We have found in the past that sending from internal servers can be a nightmare when trying to determine whether messages have actually been delivered! Without getting too technical or overwhelming you with Jargon, here are a few factors that ensure reliable delivery from our system 
- Whitelisting and feedback loops — Our solution has relationships with major ISPs like AOL, Hotmail, Yahoo! and many more which ensures our mail servers are recognised as legitimate senders of bulk email, so your campaigns have a much greater chance of being delivered.
- Monitoring of blacklists — Our solution is continually checking blacklisting services to make sure our servers are not being listed, something which is time consuming and complex to do for your own servers.
- Specialized network of mail servers — our mail servers optimize email delivery for particular recipient mail systems, throttling the speed of delivery to match acceptable levels for each system.
Reducing the time and hassle required to send campaigns
Without a quality email marketing solution, dealing with the results of your campaign can take up a lot of time! Revium’s system takes the headache out of managing the following:
- Subscribe and unsubscribe management
- Managing bounced emails
- Dealing with spam complaints
- Avoid hold ups on your own mail servers
Constant improvement
Being a web based solution, Revium’s solution can be updated to ensure better performance, new features and smarter tools very quickly, and at no extra cost. You don’t have to worry about having the wrong version, or getting out of date.
If you’re interested in finding out more about our solution, feel free to drop myself or any other Revium staff member a line.
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Tags: email marketing
