According to Barry Diller , chief executive of InterActiveCorp in the US, which runs about 30 websites and turns over $US 1.5 billion, Internet users will have to pay to access content now free within five years. Mr Diller said the paid model would include subscriptions, one-time purchases for access to sites and micro-payments. Andrew Sims, general manager of marketing and products for Melbourne-based Internet service provider iPrumus disagrees. “If one of the big newspapers today wanted to make everyone pay for content, people would go elsewhere. Companies must learn to survive on revenue via advertising on their sites”, he said. Neil Ackland, manageing director of the Sound Alliance group, the largest independent online publisher in Australia agrees. “A lot of people now already get a lot of their news and information from forums and blogs”. “Twenty years ago there was a limited number of places where information could get published and distributed. Now there’s a infinite number”. The idea of putting information behind a walled garden? I just don’t see it happening.
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Source: The Age
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